Strategy + brand planning
Sharp, inventive thinking that propels the team forward
On-point targeting + market segmentation
Brand strategy, briefs + brand positioning
Brand architecture, portfolio strategies
Management consulting + change management
Custom market research
Creative methods from agile to robust; plus, some very savvy analysis
Quantitative studies -- tracking, segmentation, concept testing + custom studies built for your needs
Salon-style focus groups + one-on-ones, in situ or via video
Stakeholder + B to B research
Customer journey research, digital + IRL ethnography, classic shop-alongs
Sensitive creative development feedback
Consumer journaling + diaries
Data mining + social listening
Trend Analysis
Cultural intelligence on what’s next and why it matters
Ginger’s Five Things Happening Now quarterly trend report
Custom trend analysis for your brand and business
Trend-to-opportunity mapping
Speaking engagements, media appearances, subject matter experts
Ideation you can activate
Ideas that move your brand in the marketplace, not just the conference room
Brainstorming + future-leaning workshops; new products, events, digital/social
Consumer co-creation sessions
Velvet-hammer team alignment