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Strategy + brand planning

Sharp, inventive thinking that propels the team forward

  • On-point targeting + market segmentation

  • Brand strategy + briefs

  • Brand architecture, portfolio strategies

  • Even management consulting + change management

 
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Ideation you can activate

Ideas that move your brand in the marketplace, not just the conference room

  • Consumer co-creation sessions

  • Brainstorming for new products, events, new targets, digital/social opportunities

  • Velvet-hammer team alignment 

  • Trend mining, future-leaning workshops from 2 hours to 2 days

 
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Custom market research 

Creative methods — from agile to robust; plus some very savvy analysis

  • Customer journey research, P-labs, ethnography + classic shop-alongs

  • Salon-style focus groups + one-on-ones, in situ or via video

  • Journaling + diaries – mobile, email or workbook style

  • Sensitive creative development feedback

  • Quantitative studies -- tracking, segmentation, concept testing + custom studies built for your needs

  • Data mining + social listening

 
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Ginger’s Alpha Panel: potent input from influencers

  • Our proprietary panel of alpha consumers in major U.S. markets

  • Feedback from influential super-consumers drives to powerful insights, fast