For Retailers, Timing is Everything

Twin Cities Business, June 26, 2019














Holiday pop-ups serve as big-box alternative

Star Tribune, November 11, 2016




Primp Boutique finds success off the beaten path

MinnPost & Twin Cities Business, September 15, 2016



Evereve enlists experts to expand brand

Star Tribune, August 13, 2016


Galleria adding space for 12 new stores

Star Tribune, July 29, 2016



One Degree of Separation from Pat Fallon

Twin Cities Business, December 30, 2015




Ginger appears on FOX 9’s The Buzz

Fox 9 News, June 17, 2015

Ginger appears on FOX 9’s The Buzz to share insights on dieting, Fifty Shades of Grey,  acceptable vices and more.

Watch now


Ginger Consulting explains ‘What Women Want'

Southwest Journal, June 1, 2015

The Southwest Minneapolis women behind Ginger Consulting have released their annual survey called “What Women Want,” with findings that caught the attention of USA Today.


Ginger unveils What Women Want survey findings on CBS Ch 4/WCCO Morning News

WCCO News, May 26, 2015

Ginger appear on WCCO with Jason DeRusha and Kylie Bearse.


What do women really want? Survey says...

USA Today, April 24, 2015

The Southwest Minneapolis women behind Ginger Consulting have released their annual survey called “What Women Want,” with findings that caught the attention of USA Today.



Hollywood Fashion Secrets pushes into mainstream retailers

Star Tribune, March 30, 2015

Niche fashion brand expands to mainstream retailers.


How Faribault Woolen Mill Revived A 150-Year-Old Brand

Twin Cities Business, February 3, 2015

The once struggling manufacturer has re-emerged as a high-end lifestyle choice.


The Changing Face of Browsing

Star Tribune, December 29, 2014

From stores to the Web.


New Eagan Outlet Mall, Mall of America Size Each Other Up

Star Tribune, August 14, 2014

Will a new outlet mall in Eagan be friend or foe for nearby Mall of America?


Hot Mama name change

Star Tribune, July 13, 2014

Why original name was confusing to women shoppers.


Target Woes

Star Tribune, May 14, 2014

Ginger comments on how Target is losing the sizzle with consumers.


Bigger crowds for Lululemon than Dalai Lama

Star Tribune, March 27, 2014

Ginger’s POV on fitness apparel retail phenom Lululemon.


Women are key to quick-serve and fast-casual restaurant revenue success

QSR Magazine, March 1, 2014

Ginger partners and restaurant industry experts discuss dining trends and female purchasing power.


Target partners with Net-a-Porter and London-based designer Peter Pilloto

Star Tribune, February 10, 2014

Ginger on Target’s new design design partnership strategy.


Specialty retailer simplifies its brand

Star Tribune, January 28, 2014

Ginger’s POV on fashion specialty retailer naming strategy.


Small retailers find ways to compete with big box

Star Tribune, November 27, 2013

Ginger on competitively fierce environment for Black Friday and Small Business Saturday.


Mall of America adds eight new tenants

Star Tribune, October 10, 2013

Ginger talks about winners and losers in the new crop of store.


Outlet mall new tenants

Star Tribune, October 3, 2013

Ginger comments on destination outlet shopping with J Crew, etc.





What Women Want Presidential Edition

Fox 9 News, November 5, 2012

Ginger Consulting breaks down the keys Women they polled look for in the coming Presidential election.

Watch now




Oprah chats with Ginger about the power of a great deal

"O" the Oprah Magazine Show on XM Satellite Radio, August 12, 2012

Beth Perro-Jarvis chats with Oprah and Gayle on the “O The Oprah Magazine” radio show about great deals, and just how emotionally powerful they can be.

Listen now


Target calls in the Geek Squad

Star Tribune, August 9, 2012


Ginger chats it up with the hilarious, mostly male morning crew from KTWIN

KTWIN Morning Show, May 7, 2012

Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on the KTWIN morning show helping the guys decode Mother’s Day

Listen now


Ginger Consulting decodes Mother's Day

WCCO News, May 3, 2012

Ginger Consulting helps illustrate What Women Want and what they don’t for Mothers Day 2012 on WCCO.

Watch now





Ginger talks hot topics & trends relating to women, consumer spending, and smartphones

FM107.1, April 27, 2012

Partners Beth Perro-Jarvis and Mary Van Note are guests on FM 107.1 ShopGirls radio where they reveal What Women Want

Listen now


These women are alphas of the aisles

Star Tribune, April 23, 2012

How Ginger uses Ginger’s Alpha Panel to fill clients in on consumer trends, with input from a couple of local panelists.



What Women Want

Minnesota Business, March 1, 2011



Rebelling Against the Commonly Evasive Feminine Care Ad

New York Times, March 24, 2010

How Ginger’s Alpha Panel Insights Led To Ground-Breaking Marketing Campaign.




Hands Across America

Star Tribune, October 11, 2009


Ginger Mentors Women Entrepreneurs For State Dept.

October 5, 2009

U.S. State Department taps Ginger Consulting’s branding expertise for international women entrepreneur conference.


Consumers Much More Conflicted

Star Tribune, September 27, 2009


Ginger Spices Up Brand Strategies

Star Tribune, June 29, 2009