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Services


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Services


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Strategy & Planning that’s razor sharp

  • Marketing and brand planning
  • Targeting and segmentation
  • Brand architecture and portfolio strategies
  • Management consulting and training
 
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Ideation that’s pro idea

  • Consumer co-creation work sessions
  • Custom facilitation
  • Brainstorming sessions
  • Futurescape and insight workshops
  • New product development
 
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Research that’s fresh and action-oriented

  • Not-your-mother’s focus groups
  • Digital anthropology, online chat and better social listening
  • Custom quantitative – tracking, segmentation, A&U, concept testing
  • Digital and in-person ethnography – in home, shop-alongs, ride-alongs
  • Stakeholder research
  • Creative and new product development
  • Consumer journaling and video diaries
  • Trend tours
  • Salon dinners, qualitative pairs and multisensory positioning response
  • Little-black-dress quantitative
 
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Ginger’s Alpha Panel lets you talk to the person in charge

  • Proprietary national panel of alpha females in major U.S. markets
  • Articulate super consumers and creative research techniques to get potent insights fast
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Insights


Insights


WHAT DOES IT MEAN TO BE A MODERN MOM?

MAKING TECHNOLOGY WORK FOR YOU

CREATING BALANCE IN YOUR LIFE

SHARING THE RESPONSIBILITIES

What is Ginger's Alpha Panel?

Ginger girls explain how their proprietary alpha panel works and why you might be interested


Ginger on Shopping Trends

Beth and Mary give the lowdown on shopping trends


Moms on Handbags

The secrets to a woman's life can be found in her bag


Moms on Moms

How do today's moms feel about their own moms?


Repetition Can Be A Challenge

On the tireless, and sometimes tiresome, work of motherhood