home
Bulletproof marketing strategies require razor-sharp thinking, creativity and moxie… We Provide Marketing and brand planning Targeting and segmentation Brand architecture and portfolio strategies Management consulting Training
Strategy should feed action plans, not fill file drawers… Creative ideas are sensitive and hard to come by. They need inspiration and careful handling, not a process that sucks the life out of them. We Provide Custom facilitation Brainstorming Insight and futurescape workshops New product development Creative and concept development research
Old school doesn’t cut it anymore… Ginger's Insight Model includes new approaches to recruiting to find consumers where they live now, and fresher, custom methodologies designed with rigor and creativity. Clients need all the consumer insight they can get, not just a dry report. We get them out from behind the glass and put them at the discussion table. We Provide Digital anthropology Online discussion boards Multi-sensory focus groups "Little Black Dress" quantitative studies Trend tours Creative development research Salon dinners Wi-spy ethnography Marketing scrapbooks and journaling e-surveys
Learn more about who is spending money… Women influence over 80% of all spending including categories like cars, electronics and investments. Don’t you want to talk to the person in charge? We Provide Proprietary panel of 400 alpha-females in 10 U.S. cities. Articulate, outspoken super-consumers who have a lot to say about marketing, life and the universe. Custom techniques and tools get the job done fast - and right.
We know what works in the marketplace… We’ve spent a lot of years making consumer research yield insights that work in the marketplace. From both spectacular successes and hair-raising failures, we’ve developed this list of principles. Transparent Clue in the customers, clients, team members on what success looks like. In our experience the black box better serves the supplier than the client. Custom Recipe must include right amount of rigor & creativity, new methods & traditional, for the team. In other words, no one size fits all. Immediate Good ideas and good research happen fast, before the potential for inertia sets in. Professional No one has time to sweat the details, so we do it for you. Over-delivery is standard procedure. Human The marketplace is messy, just like people. The best marketing takes that into account.
Great collaboration doesn't just happen, it takes work… Everyone says great ideas can come from anywhere, but few act on this. Collaboration requires us to check our egos, titles and agendas at the door so we can get down to solving problems. We're skilled at getting teams to do just that. Ginger's co-conspirator network Super consumer panels Pro-line marketers Millennials Mom interns