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Strategy & Planning that’s razor sharp

  • Marketing and brand planning
  • Targeting and segmentation
  • Brand architecture and portfolio strategies
  • Management consulting and training
 
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Ideation that’s pro idea

  • Consumer co-creation work sessions
  • Custom facilitation
  • Brainstorming sessions
  • Futurescape and insight workshops
  • New product development
 
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Research that’s fresh and action-oriented

  • Not-your-mother’s focus groups
  • Digital anthropology, online chat and better social listening
  • Custom quantitative – tracking, segmentation, A&U, concept testing
  • Digital and in-person ethnography – in home, shop-alongs, ride-alongs
  • Stakeholder research
  • Creative and new product development
  • Consumer journaling and video diaries
  • Trend tours
  • Salon dinners, qualitative pairs and multisensory positioning response
  • Little-black-dress quantitative
 
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Ginger’s Alpha Panel lets you talk to the person in charge

  • Proprietary national panel of alpha females in major U.S. markets
  • Articulate super consumers and creative research techniques to get potent insights fast