Ginger

Minneapolis-based Branding Firm to Join Fortune 500 Companies in Mentoring Aspiring Women Entrepreneurs

NEWS RELEASE

MINNEAPOLIS (Oct 6, 2009) – Minneapolis-based branding firm Ginger Consulting (www.gingerminneapolis.com) has been selected as the only Midwest-based, woman-owned business to represent the United States at the Pathways to Prosperity Women Entrepreneur’s Conference, an inaugural event of the U.S. State Department’s Pathways to Prosperity women entrepreneur initiative. The conference, which is October 7 – 9 in Washington D.C., is designed to develop mentoring relationships between successful U.S. women business owners and aspiring women entrepreneurs in Latin America, Canada and the United States.

Other organizations representing the United States at the conference include Apple, FedEx, Ernst & Young, the International Development Bank (IDB), Agora Partnerships, Kiva and Vital Voices. Ginger Partners Beth Perro-Jarvis and Mary Van Note will share branding basics and counsel aspiring entrepreneurs on the critical role brand plays in building businesses. “We’ve worked in nearly every industry and have seen first hand how smart branding is critical to business growth and success,” said Beth Perro-Jarvis, a Ginger partner. “We look forward to sharing what we know and have learned through our extensive brand work.”

“Supporting women leaders is something we are professionally and personally passionate about, and we’re thrilled to help these women grow their businesses and become role models for others,” said Ginger Partner Mary Van Note.

Pathways to Prosperity is a multilateral initiative to promote shared prosperity and increase economic opportunity and social justice through trade and investment throughout the Americas. The women entrepreneur conference is being hosted by ambassador-at-large for global women's issues Melanne Verveer. The women’s initiative of Pathways was established out of the critical role women's issues play in creating effective U.S. foreign policy.