News

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QSR Magazine
3/1/14

Ginger partners and restaurant industry experts discuss dining trends and female purchasing power 

AOL.com
6/3/13

A survey by Ginger Consulting shows that women are focused on their finances and making important human connections

Fox 9 News
5/23/13

Insight into how women want to connect, go green and even declutter, from Ginger's 5th annual survey

Minneapolis StarTribune
4/23/12

How Ginger uses Ginger’s Alpha Panel to fill clients in on consumer trends, with input from a couple of local panelists

In the News

Minneapolis Star Tribune
3/28/14

Ginger's POV on fitness apparel retail phenom Lululemon

QSR Magazine
3/1/14

Ginger partners and restaurant industry experts discuss dining trends and female purchasing power 

Minneapolis Star Tribune
2/10/14

Ginger on Target’s new design design partnership strategy.

Minneapolis Star Tribune
1/28/14

Ginger’s POV on fashion specialty retailer naming strategy

Minneapolis Star Tribune
11/28/13

Ginger on competitively fierce environment for Black Friday and Small Business Saturday

Minneapolis Star Tribune
10/10/13

Ginger talks about winners and losers in the new crop of stores

Minneapolis Star Tribune
10/3/13

Ginger comments on destination outlet shopping with J Crew, etc.

Marketing profs
6/6/13

marketingprofs.com summary of Ginger Consulting 'What Women Want' survey.

KARE 11 News
5/29/13

Ginger Consulting appears on Kare 11 to share the findings of their recent national survey

Fox 9 News
5/29/13

Ginger Consulting revealing the findings of their survey and give insights into Mothers Day hits and misses.

Minneapolis StarTribune
5/23/13

Ginger on the high-stakes game of corporate logo changes

Minneapolis Star Tribune
12/17/12

Ginger's POV on which new luxury retailers make sense for the Twin Cities

Minneapolis StarTribune
11/15/12

Ginger weighs in on major retailer move to open stores on Thanksgiving

Fox 9 News
11/5/12

Ginger reveals alpha women's key criteria as they select their next president.

KARE 11 News
9/9/12

Ginger reveals alpha women’s top 5 ingredients in their presidential recipe

Star Tribune
8/9/12

Ginger points out that more customer service in Target’s electronics department could increase female appeal

Fox 9 News
6/5/12

Ginger shares what's too little/too much for graduation, including practical ideas for today's cash-strapped grads

WCCO News
5/10/12

Ginger shares DOs and DON’Ts for Mother’s Day celebrations & gifting

KARE 11 News
5/8/12

Ginger cracks the code for KARE 11’s Diana Pierce on how moms want to be
treated on Mother’s Day

Buzz60 Media
4/30/12

Buzz60 reports on Ginger Consulting and the 2012 What Women Want survey

Bulldog Reporter’s Daily Dog
4/24/12

Marketing insights from national Ginger Consulting survey on the not-so-new normal, and how leading edge women are market predictors for the mainstream

Minneapolis StarTribune
4/23/12

How Ginger uses Ginger’s Alpha Panel to fill clients in on consumer trends, with input from a couple of local panelists

BusinessNewsDaily.com
4/17/12

BusinessNewsDaily.com highlights Ginger’s What Women Want study as a sign of potentially improving economy

Apparel Magazine
4/17/12

Apparel Magazine highlights Ginger’s What Women Want study to show women are spending again

Main Street online News
4/17/12

Main Street discusses the financial muscle of “alpha females” and shares facts from Ginger Consulting on how these women will fuel our economy in 2012 and beyond

KARE 11 News
4/16/12

Ginger discusses women's spending trends with Diana Pierce from their national What Women Want 2012 survey

4/16/12
  • Spending more but not like before
  • Some everyday luxuries are back
  • Gift wishes for Mother's Day and beyond
  • Recipe for the perfect President
Minneapolis St. Paul Magazine
10/26/11

Ginger gives insight into what consumers think of affordable designer lines.

Minneapolis Star Tribune
10/24/11

The retailer's in-house site had a rocky start; company says the move isn't due to performance.

Kare 11 News
10/24/11

In honor of Grandparents Day, Ginger offers some words of advice to those caring for both children and parents. 

Retail's BIG Blog
8/3/11

Ginger's innovative consumer insights for Maurices and Dressbarn lead to marketplace success

Effie Worldwide
5/26/11

Ginger's innovative consumer insights led directly to award-winning and business building advertising for U by Kotex

WCCO
5/7/11

Have you waited until the last minute to scoop up your Mother's Day gifts? Do you think you have the perfect gift for the Mom in your life? The co-founders of Ginger Consulting may be able to help in solving those problems.Have you waited until the last minute to scoop up your Mother's Day gifts? Do you think you have the perfect gift for the Mom in your life? The co-founders of Ginger Consulting may be able to help in solving those problems.

KARE 11 News
4/18/11

With their tremendous buying power, and recent uptick in spending on travel, home and apparel, knowing what women want is smart business.

Minnesota Business
3/22/11

The results of Minneapolis-based Ginger Consulting's 'What Women Want' survey are in and they show spending is back.

Mpls/St. Paul Magazine
2/15/11

Ginger weighs in on the local designer discount scene.

Minneapolis Star Tribune
12/11/10

Retailers that cater to the middle class flourished when the economy was strong. Now analysts say the field is too crowded, and more store closings are likely.

Twin Cities Business
7/21/10

Energetic founders of Ginger Consulting are helping major retailers position for success with women, who buy 85% of all goods and services.

Minneapolis StarTribune
10/11/09

Beth Perro-Jarvis and Mary Van Note, owners of Minneapolis-based Ginger Consulting, have joined Fortune 500 companies in taking part in the first U.S. State Department program to mentor women business in Latin America, Canada and the United States.

U.S. State Department
10/9/09

Hillary Rodham Clinton remarks at the Pathways to Prosperity Women Entrepreneurs Conference in Washington, DC.

Finance and Commerce
10/9/09

Minneapolis-based branding firm Ginger Consulting has been picked as the lone Midwestern-based, female-owned business to represent the United States at the U.S. State Department ’s Pathways to Prosperity Conference.

Minneapolis Star Tribune
9/27/09

Seeing Americans torn between splurging and saving, retailers are going all-out to lure them back into stores.

Minneapolis Star Tribune
6/29/09

Business profile reveals Ginger’s signature approach to brand strategy and mining consumer insights for clients nationally.

Ginger

Minneapolis Star Tribune
9/12/08

A half-dozen cool things in music from two points of view, including Ginger ’s Beth Perro-Jarvis.

Podcasts

‘Purse Strings’ on WebmasterRadio.FM
1/28/14
Ginger talks about their new book Momarchy: Why Moms Rule the World

Ginger partners Beth & Mary are guests on the Pursestrings radio show where they discuss their new book

'Purse Strings' on WebmasterRadio.FM
3/5/13
Ginger talks about the power of female Hispanic shopper

Beth Perro-Jarvis and Mary Van Note talk about the latest economic and shopping trends including powerful consumer segments, like Hispanic women, who are driving business at all levels.  

Part 1

Part 2

Part 3

Part 4

KTWIN Morning Show FM 96.3
5/8/12
Ginger chats it up with the hilarious, mostly male morning crew from KTWIN

Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on the KTWIN morning show helping the guys decode Mother’s Day

View clip here

ShopGirls radio show FM 107.1
4/28/12
Ginger talks hot topics & trends relating to women, consumer spending, and smartphones

Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on FM 107.1 ShopGirls radio where they reveal What Women Want

Part 1

Part 2

"O" The Oprah Magazine Show on XM Satellite radio
8/13/10
Oprah chats with Ginger about the power of a great deal

Beth Perro-Jarvis chats with Oprah and Gayle on the "O The Oprah Magazine" radio show about great deals, and just how emotionally powerful they can be.

View clip here

News Releases

5/21/13

Branding Firm Ginger Consulting Releases Fifth Annual ‘What Women Want’ Survey.  Insight into what nationally projectable mainstream women, plus super “alpha” consumers want:  financially, in life, and in social media and communications  

4/16/12

Branding Firm Ginger Consulting Releases Fourth Annual Alpha Panel™ ‘What Women Want’ Survey Leading-Edge Women Plan to Add One Splurge, Everyday Luxuries Back Into Budgets

1/13/11

Branding Firm Ginger Consulting Releases Third Annual Alpha Panel™ ‘What Women Want’ Survey
Leading-Edge Women Want to Close Door on Downturn, Open Purses, Have Fun

1/10/11

Ginger Consulting Releases Findings From Third Annual Alpha PanelTM ‘What Women Want’ Survey

3/24/10

Latest Kotex campaign showcases honest talk about all things 'down there'. It's about time!

2/10/10

National Survey Says 9/11 Defined Decade for Influential ‘Alpha’ Women; Optimism Up for 2010

10/6/09

U.S. State Department taps Ginger Consulting's branding expertise for international women entrepeneur conference.

1/15/09

Branding firm releases national survey results from their January 2009, 400 female-strong alpha panel.   Alpha females to the Obama administration? “It’s the economy.”