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Featured Coverage
Ginger cracks the code for KARE 11’s Diana Pierce on how moms want to be
treated on Mother’s Day
Marketing insights from national Ginger Consulting survey on the not-so-new normal, and how leading edge women are market predictors for the mainstream
How Ginger uses Ginger’s Alpha Panel to fill clients in on consumer trends, with input from a couple of local panelists
In the News
Ginger shares DOs and DON’Ts for Mother’s Day celebrations & gifting
Ginger cracks the code for KARE 11’s Diana Pierce on how moms want to be
treated on Mother’s Day
Buzz60 reports on Ginger Consulting and the 2012 What Women Want survey
Marketing insights from national Ginger Consulting survey on the not-so-new normal, and how leading edge women are market predictors for the mainstream
How Ginger uses Ginger’s Alpha Panel to fill clients in on consumer trends, with input from a couple of local panelists
BusinessNewsDaily.com highlights Ginger’s What Women Want study as a sign of potentially improving economy
Apparel Magazine highlights Ginger’s What Women Want study to show women are spending again
Main Street discusses the financial muscle of “alpha females” and shares facts from Ginger Consulting on how these women will fuel our economy in 2012 and beyond
Ginger discusses women's spending trends with Diana Pierce from their national What Women Want 2012 survey
- Spending more but not like before
- Some everyday luxuries are back
- Gift wishes for Mother's Day and beyond
- Recipe for the perfect President
Ginger gives insight into what consumers think of affordable designer lines.
The retailer's in-house site had a rocky start; company says the move isn't due to performance.
In honor of Grandparents Day, Ginger offers some words of advice to those caring for both children and parents.
Ginger's innovative consumer insights for Maurices and Dressbarn lead to marketplace success
Ginger's innovative consumer insights led directly to award-winning and business building advertising for U by Kotex
Have you waited until the last minute to scoop up your Mother's Day gifts? Do you think you have the perfect gift for the Mom in your life? The co-founders of Ginger Consulting may be able to help in solving those problems.Have you waited until the last minute to scoop up your Mother's Day gifts? Do you think you have the perfect gift for the Mom in your life? The co-founders of Ginger Consulting may be able to help in solving those problems.
With their tremendous buying power, and recent uptick in spending on travel, home and apparel, knowing what women want is smart business.
The results of Minneapolis-based Ginger Consulting's 'What Women Want' survey are in and they show spending is back.
Ginger weighs in on the local designer discount scene.
Retailers that cater to the middle class flourished when the economy was strong. Now analysts say the field is too crowded, and more store closings are likely.
Energetic founders of Ginger Consulting are helping major retailers position for success with women, who buy 85% of all goods and services.
Beth Perro-Jarvis and Mary Van Note, owners of Minneapolis-based Ginger Consulting, have joined Fortune 500 companies in taking part in the first U.S. State Department program to mentor women business in Latin America, Canada and the United States.
Hillary Rodham Clinton remarks at the Pathways to Prosperity Women Entrepreneurs Conference in Washington, DC.
Minneapolis-based branding firm Ginger Consulting has been picked as the lone Midwestern-based, female-owned business to represent the United States at the U.S. State Department ’s Pathways to Prosperity Conference.
Seeing Americans torn between splurging and saving, retailers are going all-out to lure them back into stores.
Business profile reveals Ginger’s signature approach to brand strategy and mining consumer insights for clients nationally.
A half-dozen cool things in music from two points of view, including Ginger ’s Beth Perro-Jarvis.
Podcasts
Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on the KTWIN morning show helping the guys decode Mother’s Day
Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on FM 107.1 ShopGirls radio where they reveal What Women Want
Beth Perro-Jarvis chats with Oprah and Gayle on the "O The Oprah Magazine" radio show about great deals, and just how emotionally powerful they can be.
Mary Van Note and Beth Perro-Jarvis discuss their involvement in the U.S. State Departments program called Pathways to Prosperity to mentor women business owners in Latin America, Canada and the U.S. And the importance of opening female buying power overseas.
Ginger Consulting partners Beth Perro-Jarvis and Mary Van Note are guests on inauguration day national broadcast. They share fresh survey results from the nation’s alpha-females on their priorities for the incoming Obama administration.
As guests on this national broadcast, Ginger shares the secret behind much marketing success: capturing the hearts, minds, and ultimately wallets of influencer women. Their proprietary panel of alpha-females is made up of 400 leading edge household CEOs – the very women who influence 80% of all U.S. goods and services sold.
News Releases
Branding Firm Ginger Consulting Releases Fourth Annual Alpha Panel™ ‘What Women Want’ Survey Leading-Edge Women Plan to Add One Splurge, Everyday Luxuries Back Into Budgets
Branding Firm Ginger Consulting Releases Third Annual Alpha Panel™ ‘What Women Want’ Survey
Leading-Edge Women Want to Close Door on Downturn, Open Purses, Have Fun
Ginger Consulting Releases Findings From Third Annual Alpha PanelTM ‘What Women Want’ Survey
Latest Kotex campaign showcases honest talk about all things 'down there'. It's about time!
National Survey Says 9/11 Defined Decade for Influential ‘Alpha’ Women; Optimism Up for 2010
U.S. State Department taps Ginger Consulting's branding expertise for international women entrepeneur conference.
Branding firm releases national survey results from their January 2009, 400 female-strong alpha panel. Alpha females to the Obama administration? “It’s the economy.”