2013 ‘What Women Want’ Survey:

Insights into $7 trillion women’s purchasing power

Branding Firm Ginger Consulting Releases Fifth Annual ‘What Women Want’ Survey

She’s Spending Again:

Influential ‘Alpha’ Women Budgeting for Luxuries – Mass Women’s Market Likely to Follow

Branding Firm Ginger Consulting Releases Fourth Annual Alpha Panel™ ‘What Women Want’ Survey Leading-Edge Women Plan to Add One Splurge, Everyday Luxuries Back Into Budgets