State Department snaps up Ginger Consulting for conference

Minneapolis-based branding firm Ginger Consulting has been picked as the lone Midwestern-based, female-owned business to represent the United States at the U.S. State Department ’s Pathways to Prosperity Conference.


Finance and Commerce
10/6/09
by Bob Geiger

October 6, 2009 2:18 PM CST – Minneapolis-based branding firm Ginger Consulting has been picked as the lone Midwestern-based, female-owned business to represent the United States at the U.S. State Department’s Pathways to Prosperity Conference.

The conference, scheduled to be held from Oct. 7-9 in Washington, D.C., is designed to foster mentoring relationships between U.S. businesses owned by women and aspiring female entrepreneurs in Latin America, Canada and the U.S.

Ginger Consulting Partners Beth Perro-Javis and Mary Van Note plan to share branding basics and counsel entrepreneurs in building businesses.

Ginger Consulting joins such U.S.-based firms as Apple Computer, FedEx Kinko’s, Ernst & Young, the International Development Bank, Agora Partnerships, Kiva and Vital Voices.

“We’ve worked in nearly every industry and have seen first-hand how smart branding is to critical business growth and success,” said Perro-Jarvis in a statement. “We look forward to sharing what we know and have learned through our extensive brand work.

Ginger Consulting has worked in more than 20 industry categories and with companies including Nordstrom, Banana Republic, Best Buy Co. Inc., Kimberly Clark, Capital One and the Ritz-Carlton.