We Provide
Marketing and brand planning
Targeting and segmentation
Brand architecture and portfolio strategies
Management consulting
Training

Creative ideas are sensitive and hard to come by. They need inspiration and careful handling, not a process that sucks the life out of them.

We Provide
Custom facilitation
Brainstorming
Insight and futurescape workshops
New product development
Creative and concept development research

Ginger's Insight Model includes new approaches to recruiting to find consumers where they live now, and fresher, custom methodologies designed with rigor and creativity. Clients need all the consumer insight they can get, not just a dry report. We get them out from behind the glass and put them at the discussion table.

We Provide
Digital anthropology
Online discussion boards
Multi-sensory focus groups
"Little Black Dress" quantitative studies
Trend tours
Creative development research
Salon dinners
Wi-spy ethnography
Marketing scrapbooks and journaling
e-surveys

Women influence over 80% of all spending including categories like cars, electronics and investments. Don’t you want to talk to the person in charge?

We Provide
Proprietary panel of 400 alpha-females in 10 U.S. cities.
Articulate, outspoken super-consumers who have a lot to say about marketing, life and the universe.
Custom techniques and tools get the job done fast - and right.

We’ve spent a lot of years making consumer research yield insights that work in the marketplace. From both spectacular successes and hair-raising failures, we’ve developed this list of principles.

Transparent
Clue in the customers, clients, team members on what success looks like. In our experience the black box better serves the supplier than the client.

Custom
Recipe must include right amount of rigor & creativity, new methods & traditional, for the team. In other words, no size fits all.

Immediate
Good ideas and good research happen fast, before the potential for inertia sets in.

Professional
No one has time to sweat the details, so we do it for you. Over-delivery is standard procedure.

Human
The marketplace is messy, just like people. The best marketing takes that into account.