So what happens to all those Ginger's Alpha Panel
insights anyway?

Many of Ginger's Alpha Panelists - maybe you're one of them - wonder what happens after we deliver your insights to our clients. So here's an update on a project from about 18 months ago.

Our client, that trusty traditional brand Kotex was looking to (really!) shake things up. They wanted to understand the ways modern, powerful women like you felt about themselves, their bodies, their periods, and their essential femininity. They believed that frank talk from women like you just might change the world, or at least get us started. Honestly? We think it did!

 

Literally scores of Ginger's Alpha Panelists participated in our study including online discussion boards, workbooks, panel dinners in several cities across the country and small group discussions. You wrote about, talked about, argued about and were even filmed around all things vagina & periods.

 

So what happened to all of that great insight? Well just this week, Kotex broke their new campaign. Check it out and see if you don't think it's pretty ground breaking. This week's New York Times covered the story, too.

 

See the just-launched advertising you helped develop here.

 

Read the New York Times coverage on the ground-breaking campaign here.

 

Check out the fresh new online conversation here.