U.S. State Department Taps Ginger Consulting’s Branding
Expertise for International Women Entrepreneur Conference
Minneapolis-based Branding Firm to Join Fortune 500 Companies in Mentoring Aspiring Women Entrepreneurs
NEWS RELEASE
MINNEAPOLIS (Oct 6, 2009) – Minneapolis-based branding
firm Ginger Consulting (www.gingerminneapolis.com) has been selected
as the only Midwest-based, woman-owned business to represent the
United States at the Pathways to Prosperity
Women Entrepreneur’s Conference, an inaugural event
of the U.S. State Department’s Pathways to Prosperity women
entrepreneur initiative. The conference, which is October 7 – 9
in Washington D.C., is designed to develop mentoring relationships
between successful U.S. women business owners and aspiring women
entrepreneurs in Latin America, Canada and the United States.
Other organizations representing the United States at the conference
include Apple, FedEx, Ernst & Young, the International Development
Bank (IDB), Agora Partnerships, Kiva and Vital Voices. Ginger Partners
Beth Perro-Jarvis and Mary Van Note will share branding basics
and counsel aspiring entrepreneurs on the critical role brand plays
in building businesses. “We’ve worked in nearly every
industry and have seen first hand how smart branding is critical
to business growth and success,” said Beth Perro-Jarvis,
a Ginger partner. “We look forward to sharing what we know
and have learned through our extensive brand work.”
“Supporting women leaders is something we are professionally and
personally passionate about, and we’re thrilled to help these women grow
their businesses and become role models for others,” said Ginger Partner
Mary Van Note.
Pathways to Prosperity is a multilateral initiative
to promote shared prosperity and increase economic opportunity
and social justice through trade and investment throughout the
Americas. The women entrepreneur conference is being hosted by
ambassador-at-large for global women's issues Melanne Verveer.
The women’s initiative of Pathways
was established out of the critical role women's issues play in
creating effective U.S. foreign policy.
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ABOUT GINGER CONSULTING
Ginger is a savvy boutique branding and custom research consultancy
based in Minneapolis and working across the United States. The firm
has earned a national reputation for its fast and creative solutions
to the most vexing marketing problems. Ginger has worked in more
than 20 industry categories and collaborated with businesses like
Nordstrom, Banana Republic, Best Buy, Kimberly Clark, Capital One
and The Ritz-Carlton. Ginger’s Alpha Panel™ is a proprietary
panel of 400 alpha females—influencers and opinion leaders
who provide a preview into what mainstream women will be thinking
and doing six months to two years from now. Their semi-annual, online
Ginger’s Alpha Panel Survey™ examines the priorities
and lifestyle trends of alpha women. Visit gingerminneapolis.com
for more information.
